Virtusa Design Visualization Services
01Service

Creative Content Production

Content built once, adapted everywhere. We produce packaging, POSM, social and OOH at volume, localised market by market so every asset lands as though it were made there.

Capabilities

  • 01Packaging and print artwork
  • 02POSM and in-store collateral
  • 03Social and digital asset versioning
  • 04OOH and large-format adaptation
  • 05Master-to-market localisation
  • 06Brand guideline compliance checks

Experience

Where this capability comes from

Programmes our team contributed to in-house at the manufacturers named below. Personal credits, not VDVS projects.

All credits→
  • Ola Electric — S1 scooter range, and a first VR programme for two-wheelers

    Ola Electric

    S1 scooter range, and a first VR programme for two-wheelers

    Two-wheeler VR had no established pipeline to follow, so it was worked out in-house. Each machine was given a built set rather than a studio turntable.

    Storyboarding, environment modelling, lookdev and lighting · Produced in-house at Ola Electric

  • GWM WEY — ADAS and powertrain films, four production vehicles

    GWM WEY

    ADAS and powertrain films, four production vehicles

    Driver-assistance and powertrain explainers across four vehicles. The environment has to carry information — a 60% ramp, a snow surface, the lane the car is moving into — while still reading as the real world.

    Storyboarding, environment modelling, lookdev and lighting · Produced in-house at GWM

  • Tata Motors — Prima — the product launch film, in stereoscopic 3D

    Tata Motors

    Prima — the product launch film, in stereoscopic 3D

    The launch film for the Prima prime mover range, full CG throughout — chassis and powertrain, cabin, instrumentation and the variant line-up. Authored stereoscopic for 3D screening, so every asset had to hold up at two eye positions rather than one.

    Background modelling, texturing and shading · Produced in-house at Tata Elxsi

Start something

Need creative content production?

Send us the brief, the constraints and the date it has to be live.