Ember
One asset, every colourway
Catalogue and e-commerce imagery for a cookware range, across every finish and set.
The brief
A cookware range across several finishes, sold on colour and surface, needing catalogue and listing imagery for every combination of pan, lid and set.
Our approach
One lighting setup held across the whole range so the products sit together on a listing page, with clean studio grounds and soft top light that keeps the finish and the ceramic interior readable at thumbnail size. Every colourway is generated from the same geometry.
Outcome
- 01A new finish is a material change, not a reshoot
- 02Sets and single products lit identically, so they sit together on shelf
- 03Readable at listing thumbnail size, not just full screen
