Virtusa Design Visualization Services

Tata Motors

Prima — the product launch film, in stereoscopic 3D

The launch film for the Prima prime mover range, full CG throughout — chassis and powertrain, cabin, instrumentation and the variant line-up. Authored stereoscopic for 3D screening, so every asset had to hold up at two eye positions rather than one.

Role
Background modelling, texturing and shading
Produced at
Tata Elxsi (in-house)
Sector
Automotive

From the film

Chassis and powertrain, assembling
Chassis and powertrain, exploded
Chassis and powertrain, exploded
Exterior
Exterior
Cabin
Cabin
Instrument cluster
Instrument cluster
Driveline
Driveline
The range — tractor, tipper, tanker
The range — tractor, tipper, tanker

Produced in-house at Tata Elxsi and owned by Tata Elxsi. Shown here as a personal credit for work contributed to, not as a Virtusa Design Visualization Services project.

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