Moksha Digital
Appliances shot in kitchens that were never built
Kitchen appliances placed into fully built CG interiors for marketplace listings.
The brief
A range of kitchen appliances needed listing imagery that showed each product in use, at the right scale, in a kitchen a buyer could imagine owning. Photographing that would have meant a different set for every product.
Our approach
We built the kitchens instead of shooting them — cabinetry, stone, timber and dappled daylight through a window. Every appliance sits at consistent scale and eye height, in square format throughout, so a range reads as a range on a listing page.
Outcome
- 01Full range delivered without a single photographic set build
- 02The same product shown in different kitchens on demand
- 03Square marketplace format from the start, not cropped to fit
