03Service

Pre-Production

Lock the look before the spend. Previz, concepting and technical planning backed by a network of colourists, CGI artists and compositors, so what you approve is what you get.

Capabilities

01Previz and concept frames
02Storyboards and animatics
03Look development and lighting tests
04Technical planning and shot breakdowns
05Colourist, CGI and compositing network
06Budget and schedule modelling

Experience

Where this capability comes from

Programmes our team contributed to in-house at the manufacturers named below. Personal credits, not VDVS projects.

All credits→

Ceer
EXOBOT — the production sedan and SUV
Both vehicles lit inside and out in-house, with the environments built alongside them. The design team reviewed in VR while the models were still moving and the board saw them in films cut for each review, so the data had to be current every time either happened. The launch film itself was rendered by an external team; the contribution there was preparing and updating the production data so what they rendered matched the real thing, detail for detail.
Exterior and interior lighting, environment builds, VR design reviews, internal board films, and production data · Produced in-house at Ceer Motors
Ola Electric
Diamondhead and Roadster concepts
Two concepts revealed in opposite registers: one on salt flats at dusk, the other on a turntable in a darkened hall.
Storyboarding, environment modelling, lookdev and lighting · Produced in-house at Ola Electric
Ola Electric
Sedan concept film
One continuous sunset run across a cable-stayed bridge, held in a single light state from first frame to last.
Storyboarding, environment modelling, lookdev and lighting · Produced in-house at Ola Electric
GWM TANK
Hybrid concept and Auto Shanghai configurator
A hybrid concept with induction charging, and the vehicle behind an interactive configurator built for Auto Shanghai. Rendered in Unreal Engine with raytracing, authored at 3:1 for the multi-screen show stage.
Storyboarding, environment modelling, lookdev and lighting · Produced in-house at GWM
GWM HAVAL
Vision 2025 concept, Auto Shanghai
A full-CG concept film built for the multi-screen autoshow stage at 3.3:1, set at night so the car is read through moving light.
Storyboarding, environment modelling, lookdev and lighting · Produced in-house at GWM
GWM HAVAL
Vintage to Future
A vintage silhouette carried forward into a modern electric vehicle, opening in darkness and ending in daylight.
Storyboarding, animation and final output · Produced in-house at GWM
Jaguar
XE product film
Architectural exteriors, road and tunnel sequences, a complete interior suite and studio beauty. Rendered in Chaos V-Ray inside Autodesk Maya.
Storyboarding, environment modelling, lookdev and lighting · Produced in-house at Jaguar Land Rover
Jaguar
Project 8 — Saloon to Supercar
A launch film taking the XE saloon apart and rebuilding it as the SV Project 8, with several sequences driven procedurally through MASH.
Storyboarding, environment modelling, lookdev and lighting · Produced in-house at Jaguar Land Rover
Tata Motors
Prima — the product launch film, in stereoscopic 3D
The launch film for the Prima prime mover range, full CG throughout — chassis and powertrain, cabin, instrumentation and the variant line-up. Authored stereoscopic for 3D screening, so every asset had to hold up at two eye positions rather than one.
Background modelling, texturing and shading · Produced in-house at Tata Elxsi