Virtusa Design Visualization Services
A3AI Studio

AI Commercials

Broadcast-ready advertising, built at the speed of the brief. We produce and version campaigns with generative tooling, keeping brand, talent and legal integrity intact across every cut-down and market.

Capabilities

  • 01Concept-to-broadcast production
  • 02Automated versioning and cut-downs
  • 03Market and language variants
  • 04Brand and legal compliance review
  • 05Talent likeness governance
  • 06Delivery to broadcast specification

In-house — self-initiated

Three spec commercials, run from script to cut

None of these was commissioned. We wrote the scripts, built the brands and ran them end to end through our own pipeline to find out what a thirty-second commercial actually costs us in time. Mountain Peak Coffee and Vrinda Diamonds are invented; the scooter is a concept piece carrying no marque. The exercise was the route from a written page to a finished cut.

Mountain Peak Coffee — the machine, the pour, the cup
Vrinda Diamonds — the box opens
The scooter concept — the alley at dawn, walking up to it, then the run through traffic
Five characters, each built front, profile, close-up and in situ before a single frame is generated
Five characters, each built front, profile, close-up and in situ before a single frame is generated
Six sets — storefront, bar, street, rooftop, estate, ridge — each built empty
Six sets — storefront, bar, street, rooftop, estate, ridge — each built empty
Fifteen props. A thirty-second spot touches most of them, and each one has to be the same object every time it appears
Fifteen props. A thirty-second spot touches most of them, and each one has to be the same object every time it appears
The brand lock-up, invented for the test along with the name and the line
The brand lock-up, invented for the test along with the name and the line
Eight views of one face, so a close-up can cut against a wide without the features drifting
Eight views of one face, so a close-up can cut against a wide without the features drifting
Product fit — where the piece sits on the body, settled before the film is made
Product fit — where the piece sits on the body, settled before the film is made
Nine panels carrying the spec points the script has to land, so the claims and the shots are agreed in one pass
Nine panels carrying the spec points the script has to land, so the claims and the shots are agreed in one pass
The rider, built close and full-length before the first shot is generated
The rider, built close and full-length before the first shot is generated

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